It all starts with the soil
Photo shoot for Davines spa, the B Corp company committed between sustainability and guaranteeing raw materials from virtuous suppliers.
A visit from Gianmaria Cunial of Vigna Cunial, a certified organic vineyard and farm in Traversetolo (Parma, Italy), to find out where the Barbera Grape Pomace extract came from, a regenerative organic ingredient extracted from Barbera pomace, a recycled waste product of the winemaking process.
The project, in collaboration with Slow Food International and Rodale Institute, is part of We Sustain Beauty, the first global social-environmental initiative launched by Davines that acts on climate through biodiversity and regenerative organic farming.
WE STAND/for regeneration is their product manifesto for climate change, is a limited-edition shampoo and body wash, featuring both regenerative organic and Slow Food Presidium ingredients, and a symbolic gesture of their efforts to evoke change and elevate the conversation around regenerative organic agriculture in the beauty space and beyond.
Details
The photo shoot was used to promote the product manifesto of this initiative along with the video (Videomaker: Alessandro Violi, Art Director and Video Editing: Pedro Bronzoni)